Monday, April 07, 2008

I am a "Dick"



This commercial was brought to my attention by Mr. Jace over at Chorus, Isolate, Confirm (http://jessejace.blogspot.com, a blog with a real writer!). In the CM (the 15sec version, because the 30sec version is slightly different) the people say "Buku wa..." or "Watashi wa..." with the ending being the name of the company, roughly romanized as "Dick". Priceless, and stupid. The advertising campaign is OK with the tag line "I am a HERO" but someone missed the boat with the CM.

2 comments:

Garrek Stemo said...

That's hilarious! I wonder if anything Americans write in foreign languages is as ridiculous as some of the stuff that appears in English in Japan.

b? said...

Yes they do. A recent example I've seen is the fans at Wrigley Field in Chicago holding up signs that say "Guzen" in an effort to cheer on new Japanese player Fukudome. They apparently think this means "chance', as in "there is a chance." Although "chance" is one meaning of the word in a dictionary, it's more like "a chance meeting" as in "random, coincidental or by chance."
Of course you can see all the classic "kanji tattoo mistakes" all over the internet too!

-butt?